When Campbell’s Chunky needed to promote their line of soups to millennial consumers, they used NFL stars Saquon Barkley and Dak Prescott in various social media posts. Designed to look like retro video games, these GIFs were intended to promote Campbell's Chunky as the go-to meal for athletes to "power up" with.

AD: MICHAEL CHING   CW: MANDY CARUSO

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