Mondelez International promoted their line of Sour Patch Kids: Watermelon products by dividing consumers between those who preferred this new flavor (Team Sweet), or loved the original more (Team Sour). They also wanted to feature their limited-edition Crush Soda-flavored packs. The campaign was carried out through YouTube pre-roll videos, banner ads, and even in-house slides/graphics for employee and client use.
AD: MICHAEL CHING
