WINNER: 2019 AAF San Francisco Addy Silver Award Winner, 2019 Creativity International Silver Award, 2019 CMYK Top 58 Creatives, 2019 New York Festivals Shortlist, 2019 District 14 American Advertising Awards Silver, 2020 Graphis New Talent Honorable Mention, 2020 Graphis New Talent Online/Physical Publication

Post-its are a staple of everyday life. In order to exaggerate the importance of using Post-its, we mocked up billboards and magazine ads. For the magazine ads, we put a Post-it over the product, reminding readers why they may need it. For billboards, we put huge Post-its over already-existing outdoor ads, making sure passerbys remember the service or event being advertised.

AD: MICHAEL CHING, RENNY EACKLEBERRY  CW: HATEM EL AKAD 
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