PNC Bank wanted their Virtual Wallet app to be portrayed as the next evolution in consumer technology. They wanted to show technology from decades past (i.e. voice machines from the 80s, dial-up computers from the 90s, fax machines) in order to show how far we've come, and that the way we bank should do the same. This campaign was carried out through various video and static ads, primarily on Snapchat and IG Stories.
AD: MICHAEL CHING, ART BOOKLAN CW: JEFF GOOD
