Michael Ching IS An ART DIRECTOR AND GRAPHIC DESIGNER BASED IN HONOLULU, HI.
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power up with chunky
When Campbell’s Chunky needed to promote their line of soups to millennial consumers, they used NFL stars Saquon Barkley and Dak Prescott in various social media posts. Designed to look like retro video games, these GIFs were intended to promote Campbell's Chunky as the go-to meal for athletes to "power up" with.
SOUR PATCH KIDS
Mondelez International promoted their line of Sour Patch Kids: Watermelon products by dividing consumers between those who preferred this new flavor (Team Sweet), or loved the original more (Team Sour). They also wanted to feature their limited-edition Crush Soda-flavored packs. The campaign was carried out through YouTube pre-roll videos, banner ads, and even in-house slides/graphics for employee and client use.
PNC Bank wanted their Virtual Wallet app to be portrayed as the next evolution in consumer technology. They wanted to show technology from decades past (i.e. voice machines from the 80s, dial-up computers from the 90s, fax machines) in order to show how far we've come, and that the way we bank should do the same. This campaign was carried out through various video and static ads, primarily on Snapchat and IG Stories.
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